Many Greenville businesses of 71 years ago were represented in the
advertisements in the Graduate, the yearbook at Greenville High School.
One ad in the 1930 Graduate marked the end of the silent motion picture era.
The Lyric Theater urged people to "hear and see our talking and singing
pictures" and announced that no silent pictures would be shown after May 1,
1930.
The first advertisement in the yearbook was a full-page ad for Greenville
College. It stated that a full 20 percent of the students at Greenville
College were graduates of GHS.
The 1930 summer term was scheduled for June 11 to July 23. The college's
fall term was to start on September 17.
Clothing stores were big advertisers. The Annex advertised hand-tailored
suits for men and boys at $22.50. The Cox-Weise Clothing Co. offered suits
starting at about the same price -- $22.45.
F. P. Joy and Co. offered Munsingwear underwear amd hosiery. Another ad
promoted the George V. Weise Co.
Maynard's advertised silk hose and underwear. The Famous store sold
clothing, shoes and furnishings.
Ford automobiles were sold by Dixon Motor Car Co. (starting at $435.) Dodge,
Hudson and Essex autos were offered by Central Garage, located just west of
the county courthouse. Frank Hentz sold Chrysler and Graham-Paige autos.
Furniture ads were placed by Fredman Brothers and by J. C. Harris.
W.D. Donnell was in the furniture and undertaking business. The Bass Funeral
Home was at 316 W. Main.
Jewelers included Homer W. Baker and G. B. Jones.
Grocers included the A & P Store, Joy's Grocery, the Clementz Grocery, the
East Side Grocery, the Beaumont Grocery (owned by R. W. Blizzard) and the
Powell Market.
Greenville Service Co. offered Shell gas and oil. Other advertisers included
Higgins Service Station and Stone Service Station, operated by G. L. Stone.
(He was elected mayor of Greenville in 1931. The mayor in 1930 was George V.
Weise.)
W. H. Smith operated a service station off State Highway 40. He advertised
"furnished cottages with heat, $1.50 meals and cold drinks."
Banks included Bradford National Bank and the State Bank of Hoiles and Sons.
Drug stores were Watson's (established in 1881) and O'Neal's.
DeMoulin Bros. and Co. manufactured uniforms, caps and gowns and felt goods,
such as pennants and banners.
Nevinger's Radio and Electric Co. was located in Greenville and in Vandalia.
John L. Wise distributed Dixie feeds. Greenville Elevator Co. offered coal,
flour, feed, potatoes, cabbage and grain.
There was an ad for Greenville Advocate job printing. Some other ads were by
the
Equity Union Print Shop, Cantine Coal, Hallam's beauty parlor, E. J.
Breitenbach, Illinois Power and Light Service, Greenville Music Store, the,
Highway Cafe, PAF spark plugs, Harper's cleaner and dyer, Labhardt millinery
shop, H. Fox hardware, the Economy Store and the Busy Bee Cafe (operated by
J. P.Malan.)
Others included the Elite Barber Shop, barber William Mumpher, Bond County
Gas Co., the Hygienic Ice Co., Charles A. Norlander, Ragland Transfer Co.,
J. F. Johnson real estate and Genre photography studio.
Insurance was offered by Baumberger-Leihser, by S. M. Harnetiaux and by
H. A. Mathewson.
Physicians included L. J. Cordonnier, A. M. Keith, William L. Hall and H. D.
Cartmell.
Dentists included N. H. Jackson, W. A. McCracken, C. W. Hallam and L. A.
Floyd.
Attorneys advertising in the 1930 Graduate were George L. Meyer and J. H.
Allio.
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